Marketing Diversity on the Internet

Is your customer and principal base diverse? Is your office diverse? Do both truly reflect the diversity in the area that you serve? Is diversity a goal of agents and management? Do you consider generational dynamics and context in marketing campaigns. It’s about respect.

Chuck will show you how to build a diverse web page and welcome people from all cultures. Learn how to track visitors and how to link to affinity and diversity groups; use banners. Create an inclusive web site and to generate a new profit center before others do so.

Add links to your web site including NGO sourced immigration information, translation engines and other tools to reach out to minority communities.

Three or four hours Florida CE.